91µ¼º½

RHS Licensing Programme

Bring the joy of gardening to millions of people through inspirational products. Become an RHS Licensee and work with us to create relevant, quality and innovative products for everyone to enjoy

91µ¼º½ the RHS Licensing Programme

Our well-established, award-winning RHS Licensing Programme partners with carefully selected companies to develop high-quality RHS-endorsed and licensed products. These products are designed not only to delight consumers worldwide but also to reflect our ethical values and commitment to environmental sustainability.

Ranging from gardening essentials to gifts, RHS Licensed Products are inspired by our renowned gardens, scientific research, and the extensive botanical imagery in the RHS Lindley Collections. With broad international appeal, these products are sold across the globe – from the UK and Europe to Japan, Australia, New Zealand, the US, and Canada.

The core product categories include:

Children’s products

Garden products

Home products

Children’s products

Garden products

Home products

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Explore current RHS Licensed products

“We’re delighted to work closely with the RHS, as the relationship complements and enhances our gardening heritage. It enables us to showcase artworks from the RHS Lindley Collections in patterns we create for our ‘RHS Gifts for Gardeners’ ranges.â€

Burgon & Ball

Licensing spotlight: What’s new

New: The Gertrude Jekyll Collection displayed in a bedroom setting

New Gertrude Jekyll Style Guide

Artist and pioneering garden designer Gertrude Jekyll (1843–1932) created more than 400 gardens across the UK and Europe, as well as three in the United States. In 1897, the RHS recognised her remarkable achievements by awarding her the Victoria Medal of Honour.

Today, Jekyll’s extraordinary work is celebrated in a new collection of artwork, adapted from sketches preserved in the RHS Lindley Collections. These reimagined drawings are available exclusively for use on RHS Licensed Products.

Available from October 2025

Licensing Style Guides

Access to the RHS Lindley Collections

The world-renowned RHS Lindley Collections feature early print books and more than 30,000 beautiful artworks, spanning centuries of horticultural history – learn more about the RHS Libraries and Collections. These treasures inspire the designs and themes behind many of our RHS Licensed Products.
 

Exclusives style guide: Passiflora laurifolia watercolour

New: The Gertrude Jekyll Collection – floral stamp

Exclusives for Licensees

RHS Licensees and retail partners enjoy exclusive access to our Licensing Style Guides, filled with curated patterns, brand assets, and captivating artwork – many drawn directly from the RHS Lindley Collections (view the online ) â€“ to support product development and brand alignment.

“Our RHS licensed greetings card and stationery range is hugely successful, offering a number of design collections suitable for consumers of every age. We feel privileged to have access to a vast number of botanic artworks from the RHS Lindley Collections.â€

UK Greetings

Interested in becoming an RHS Licensing Partner?

We’re committed to growing the RHS Licensing Programme by strengthening existing partnerships and attracting like-minded new ones. To align with our values, all partners must demonstrate ethical, environmental, and sustainability practices, have a minimum of three years’ trading history, and possess established distribution channels.

In return, our experienced RHS Licensing team provides each Licensee with a tailored support package, offering expert guidance through every stage of product development, launch, and promotion. This collaborative approach ensures quality, consistency, and long-term success across our RHS Licensed Product ranges.

Licensing Awards logos

Recognised within the licensing industry

Highlights from the Brand & Lifestyle Licensing Awards include wins for Best Heritage or Institution Brand (2025 and 2017), Gifting Product or Range and Rising Star (2025), Children’s Product (2022), and Adult Apparel (2018). In addition, a Promotions Campaign (2020) for a summer collaboration with The Very Hungry Caterpillar was recognised within the licensing industry through The Licensing Awards.

Get in touch

Want to know more? Please email the RHS Licensing team, and we’ll be happy to tell you more information about our successful licensing programme.

Email

[email protected]

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Get involved

91µ¼º½ is the UK’s leading gardening charity. We aim to enrich everyone’s life through plants, and make the UK a greener and more beautiful place.