Frustrated with the waste and high carbon footprint associated with shipping simple items such as plant pots, Andrew Flynn and Eilidh Cunningham founded POTR in 2023. Since then, the company has broken new ground, inventing the POTR Pot, a flatpack planter that slashes emissions during transit up to 100 times thanks to the weight and volume saved. In the past year alone, POTR has collected, recycled and converted five metric tonnes of plastic waste from the UK coastline into its flatpack planters, removing harmful materials from the marine ecosystem and transforming them into long-lasting, self-watering planters.